How can we make this documentary reach the people who need to see it most?

One of the biggest challenges with documentaries about Palestine and Israel is that they often reach people who are already sympathetic. The choir, as it were. But this project's thesis — that people are fundamentally good and have been failed by their leaders — has the potential to reach across divides. How do we actually make that happen? Some ideas to discuss: - Festival strategy (which festivals actually shift public opinion?) - University screenings and panel discussions - Partnerships with organisations on both sides - Social media strategy that doesn't alienate What are your thoughts?